My services
Events happening in 2025
Circular economy collage
This workshop is open for everyone who wishes to understand more about the circular economy.
Free, 4 dates in October and November. More information here: Circular economy collage
Circular quick scan
Everyone deserves the support they need to enhance sustainability and adopt circular practices.
A Circular Quickscan helps you improve your products and services using a proven framework across key areas such as water, energy, food, waste, materials, buildings, and mobility.
How It Works:
1️⃣ 30-minute online consultation – Understand your needs and sustainability goals.
2️⃣ On-site assessment (2.5 hours) – Review your current practices and identify opportunities for improvement.
3️⃣ Practical advice & collaboration opportunities – Receive tailored recommendations and real-life examples to make your operations more circular.
Price: from € 240 ex VAT
Start your journey towards a more sustainable future today! Get in touch to learn more.
Eco-certification
Getting eco-certified is an important first step towards sustainability. With business travellers increasingly choosing eco-certified hotels, having a recognised certification such as Green Key or Green Globe helps you stay competitive and avoid losing customers.
However, the certification process can feel overwhelming. That’s where I come in—I offer two tailored solutions to save you time, money, and provide independent advice to enhance your sustainability performance.
Choose the support that suits you:
✅ Stay in charge, with expert guidance – I’ll support and advise you through the options available, ensuring your organisation meets Green Key requirements.
✅ Comprehensive, hands-on assistance – A detailed review of your business, ticking off what’s already in place and creating a clear action plan. This includes supplier recommendations, ESG policy writing, staff training, and more—fully tailored to your needs.
Price: from € 350 ex VAT
Johnny Shows You – your go-to expert for small and medium-sized hotels in Limburg and Wallonia.
Business Model Innovation
Businesses often fall into familiar patterns, missing opportunities for growth and innovation. Business model innovation helps you rethink how you operate, uncover new revenue streams, and expand your products and services.
This interactive workshop is designed for hospitality businesses and entrepreneurs looking to explore different business models. It provides clear, actionable insights into how your operations can be optimised and what new possibilities exist.
What to Expect:
🚀 Strategic brainstorming – Explore new ways to enhance your business model.
📊 Proven management tools – Based on a structured framework to drive innovation.
🔍 Focus areas – Strategy, market analysis, customer insights, marketing mix, and research.
🛠️ From ideas to action – Develop a project plan and implement it within months.
The 1 to 2-day workshop is designed to inspire new thinking and real results.
Ready to transform your business? Get in touch to learn more!
Training and facilitation
Facilitations and workshops
Training for all levels of management and employees: so that they understand the direction and long-term vision in which the company wants to go and for everyone to feel more empowered to carry out their activities.
What better way to spark change than by coming together to explore industry trends and discover practical actions that can be applied in daily work?
I will work with you to design a bespoke workshop tailored to your needs—whether it’s for inspiration, case studies, or brainstorming sessions at public or private events.
My expertise lies in the food transition and circular economy, with a strong focus on entrepreneurship in the hospitality, tourism, and hotel sectors. However, my approach is adaptable across industries. Together, we will inspire participants to take meaningful steps towards a more circular and sustainable future, aligned with their specific market and goals.
Price: on demand
Climate fresk & Circular economy collage
Understanding climate change can feel overwhelming, but it doesn’t have to be.
This interactive 3-hour workshop is designed for participants with little or no prior knowledge of climate change, offering a playful, collaborative, visual, and creative approach to learning.
In groups of 4-8 participants, you’ll use collective intelligence to explore key themes in either climate change or the circular economy. Through discussion, problem-solving, and trusted data from the IPCC (the most trusted source on climate change), you’ll gain insights, spark conversation, and feel empowered to take action.
Learn, engage, and have fun—while making a difference.
Price: starting at € 1400. Free for schools.
Find out more at climatefresk.org, The Circular Economy Collage or get in touch if you work in a school, college, NGO, or business.
Sustainability Training Programme
The training programme is designed to raise awareness, inspire action, and equip teams with practical knowledge on sustainability initiatives that make a real impact—on your community, customers, employees, and owners.
Tailored for hotels and businesses committed to environmental responsibility, this programme is ideal for those seeking to train employees (for Green Globe or Green Key certifications), or simply to enhance awareness and understanding of sustainability and the circular economy.
What to Expect:
✔ Hotel Sustainability in Action – Understand your hotel’s environmental policy and how it applies to your role.
✔ Waste, Water & Energy Management – Gain valuable insights and learn practical ways to reduce your hotel’s environmental footprint.
✔ Eco-labels & the Circular Economy – Explore strategies to improve sustainability within your department.
✔ Engaging & Interactive Sessions – Discuss, collaborate, and explore real-life examples to create a meaningful guest experience.
Target audience: This training is open to all employees and tailored to different departments and roles.
Price: on demand
Join us in making your hotel and guest experience more sustainable!
Extra Services
Events Management
Even the best product or service needs the right audience—don’t let yours go unnoticed.
I specialise in organising and coordinating conferences, events, and meetings. My goal is to ensure a seamless experience by handling all the practical details, including venue hire, catering, and Marketing.
Working closely with organisations, I help design inspiring and action-oriented workshops and debates, ensuring every session is impactful. From pre-event planning to on-the-day coordination and post-event follow-up, I’ll support you at every stage so that everything runs smoothly—for you and your participants.
Guest satisfaction is my top priority.
Price: on demand
Need help with your next event? Get in touch to see how I can make it a success.
Fine Chocolate Tasting & Masterclass
Everyone loves chocolate—but what makes a truly great chocolate? How do you taste and identify different flavour profiles?
Join my chocolate tasting masterclass, where you’ll sample 3 to 7 fine chocolates and learn the art of tasting from an IICCT Level 2-certified expert. In just one session, you’ll gain the essential skills to appreciate chocolate like a connoisseur.
What to Expect:
🍫 Discover where cacao beans come from and what defines high-quality chocolate.
🍫 Learn how to taste and identify unique flavour notes.
🍫 Bust common myths—(spoiler alert: Lindt isn’t great chocolate!)
Workshops can be done for groups of 5 to 40 people, with pricing between €20 and €60 per person (also with coffee or wine pairing possible).
Ready to explore the world of fine chocolate? Get in touch to book your tasting experience!
Green City tour Maastricht
Discover Maastricht through a greener lens! Known for its luxury shopping and Burgundian lifestyle, this beautiful city is also home to inspiring local entrepreneurs who are making a difference.
Join me on a 2-hour sustainable walking tour, where you’ll explore the city’s eco-conscious hotspots, from ethical fashion to delicious sustainable food. You’ll meet passionate small and medium-sized business owners who are pioneering greener ways of living and working—all while enjoying the best of what Maastricht has to offer.
Tour Details:
🌍 Open to all ages
💚 €7 per person (minimum €50 per tour, min. 7 people)
🥗 Option to combine with a food tour for an additional fee
Ready to explore Maastricht sustainably? Book your tour today!
The added value of consulting with Johnny Shows You?
- Boost your brand image, avoiding greenwashing or greenhushing.
- Enable you to innovate and be more competitive.
- Attract more customers and more sales through attractive products and/or services.
- Save you time and money as hiring a professional will lead to quicker results.
- Get independent advice with an external viewpoint to ensure you stand out from the mainstream.
Let's talk
Have any questions? I’m curious to talk about your business, new projects, creative opportunities and how I can help you.